Join SALUS and The Coquí as we celebrate Puerto Rican Culture across NYC.

Celebrating Puerto Rican culture across New York City boroughs is a seasonal block party that kicks off with the 152nd Street Cultural Festival on May 30. This vibrant event kicks off a series of historic sabor Boricua including:

• 40th Annual Bronx Puerto Rican Day Parade (May 30)
• 41st Annual 116th Street Festival (June 13)
• 69th Annual National Puerto Rican Day Parade on Fifth Avenue (June 14)

We invite all New Yorkers to join this season-long celebration of Puerto Rican heritage.  It’s an open-house fiesta!

As we prepare for this fiesta caliente, prioritize your well-being with the “whole food” bounty of Puerto Rico. Our heritage offers a foundation for lifelong health through nutrient-dense viandas—like plantains, yuca, taro, and chayote. Pair these with staples like pigeon peas, coconut, and tropical fruits-Mmmmm! Let’s remain intentional about our nutrition by choosing clean spring water and the traditional foods that define the legacy of la isla del encanto. WEPA!

StopAndLook.us (SALUS) is on a mission to help local Bronx-based businesses break through digital fatigue. We invite neighborhood entrepreneurs to partner with us and discover how a giant, tangible brand activation can command attention in a way a digital scroll never could.

At SALUS, we are pleased to bring our brand activation expertise to the heart of the Bronx festivities. Experience the “Physical Disruption” of our interactive Coquí Photo Booth, where attendees can capture moments with the iconic heartbeat of Puerto Rico.

Puerto Rico’s treasured Coqui

Which NYC Puerto Rican celebration appeals to your brand? How can El Coqui help you get seen and celebrated in this community?

Let us know in the comments below! 👇